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THE ARTIST'S MARKETING
AND
ACTION PLAN WORKBOOK
by JONATHAN TALBOT with GEOFFREY HOWARD
Illustrated by Loel Barr

CONTENTS
Introduction
1
Looking in The Mirror
5
Looking at Our Art
13
Looking at The Market
15
Marketing Methods (includes pricing)
19
Promoting Ourselves & Our Work
31
Making Money
43
Personal / Business Goals
47
Action Plan Forms
50
Making It Happen – Implementing the Action Plan
53
A Few Final Thoughts
61

APPENDIX
Goal Forms for Reproduction
65
Action Plan Forms for Reproduction
67
Profit Calculation Forms for Reproduction
69
Standard Pricing Form for Reproduction
70
Fixed Cost Forms for Reproduction
71
Per Unit Variable Cost Form for Reproduction
73
Daily Schedule Forms for Reproduction
74
Sample Press Releases
76
State Arts Agencies
80
Regional & National Arts Agencies
84
Where and When to Show and Other Opportunities
85
Books on Art and the Business of Art
86

 


Copies of THE ARTIST'S MARKETING AND ACTION PLAN WORKBOOK cost $16.95 each
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Send a check for $16.95 to
Talbot Arts
7 Amity Road
Warwick, NY 10990
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Most Recent Update: January 11, 2004